How to run a Telegram channel: the secrets of promotion

Find out how Telegram works and what you need to promote it in 2025. Use the messenger's secrets to make your channel popular.

How to run a Telegram channel: tips for beginners

Telegram is one of the most attractive platforms for communicating with the audience, promoting yourself as an expert, and promoting your business. The messenger does not have strict restrictions on content filtering, supports various publication formats, and does not limit organic reach like classic social networks do. However, promotion from scratch in 2025 has become a much more difficult task. The content market is oversaturated, users' attention is scattered, and competition is growing exponentially. Beginners have to put in a lot of effort to figure out how to run a Telegram channel and see regular progress. So we've put together some tips that will help.

Choose a topic that interests you

Preparation is the first and most important step in promoting a Telegram channel. First, you need to choose a relevant topic. It should be interesting for you personally, because if not, your inspiration will quickly fade. Moreover, it is better to find an area that has many reasons to discuss. In this case, the number of reactions under posts will grow faster, and this indicator is one of the most important for effective promotion on the messenger.

Consider the impact of reactions on Telegram promotion

To be successful, you need to take into account how Telegram works. It has its own recommendation algorithms, similar to those used by social networks. They evaluate content by the number of reactions. If there are a lot of them, it is perceived as a signal of popularity and significantly improves the overall visibility of the channel. That's why paid reactions on Telegram remain one of the most effective methods of promotion. The main thing is to make the promotion of reactions to a post on Telegram look natural.

You should take into account the total number of subscribers and the typical number of reactions: you should avoid sudden changes in statistics. Besides, it is important to work in a comprehensive manner. It's better to combine boosting reactions with increasing the number of views, reposts, comments, subscribers, etc.

Use all the social networks you have

Your followers on other platforms should know about your Telegram channel. If you have recently started it, add a link in your profile description and regularly invite them to subscribe. This will help speed up your Telegram promotion. Fans will choose where to consume content.

Experiment with formats to promote your Telegram channel

Some formats attract subscribers better than others. To promote your Telegram channel faster, don't limit yourself to text posts or videos. Each format has its own advantages:

• Polls. The audience in any niche wants to be heard. That's why interactive formats like polls or voting are great for promotion. You can create a poll using both a bot and the basic features of the platform in the Polls section.
• Text. It is well perceived by almost any audience, and you can create such a publication in just a few minutes. But to make the text easy to read, don't forget to divide it into paragraphs, add lists, emoticons, etc.
• An illustration or video with a caption. It helps to convey emotions and attract attention. Such content is easier to perceive than text, so it is better shared.

The most common type of publication is announcements and links. And if you have a lot of links, you can organize them in the form of a collection.

Communicate with colleagues

One of the most effective methods of promotion on the platform is collaboration. These can be guest posts, joint research, interviews, live broadcasts, and interesting selections. There are many options. You just need to find channels with a similar audience and agree with administrators on the exchange of posts.

Key points: how to run a Telegram channel to see results

Running a Telegram channel in 2025 requires a strategic approach. Define a niche and target audience, keep posts regular, and communicate with the audience. The secrets of Telegram are in the ability to create content that evokes reactions, as well as in the skillful use of modern promotion tools. Be patient and consistent, and remember that even the most successful channels did not become popular overnight.

Олена Болган